Growth-focused entrepreneur

I help small businesses and entrepreneurs to grow their audience and attracts clients.

YOU CAN FIND ME @

BEAR ICEBOX COMMUNICATIONS

SPOERL CONSULTING LLC

RUSH STREET PARTNERS

  • 25+ Countries served

    Across 5 continents

  • 4x Growth

    Achieved in 12 month period

  • 150+ Happy Clients

    Served over last decade

GET TO KNOW ME

With a knack for getting clients in the news and a passion for helping the underdog win, Bob has helped clients land coverage on/in the Wall Street Journal, New York Times, CNBC, CNN Money, the Associated Press, Fox Business, and the Chicago Tribune to name just a few.

His professional background is focused on B2B and franchise clients working in a variety of sectors: from tech startups to healthcare to restaurants and retail concepts.

Bob is a marketer with a background in journalism, which not only helps him gain earned media for clients, but also makes him an asset in the shared and owned media spaces.

He holds degrees in journalism from Northwestern University and English and Philosophy from Loyola University Chicago. When he’s not busy turning clients into sources, he’s with his family, running or playing guitar. Maybe even all at once.

MY FRAMEWORK

MY FRAMEWORK

“I have been blown away by their enthusiasm, passionate engagement, and quality of their work.” 

Greg Traverso, CEO of Metamo Travel

What Clients are Saying

We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”

Melinda Caughill, CMO @ 65 Incorporated

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Our strategic PR efforts and 9-Point ROI Framework provides the blueprint for impactful results

When you begin to think deeper and more critically about all of these points as they relate to your PR strategy, you begin to see the true value of all the hard work you're doing.

We’re a couple who owns and operates Bear Icebox and Spoerl Consulting out of their hometown of Chicago.

We found a need for a more transparent, pragmatic and robust PR model and have grown our own agency and consulting business around that-- all while raising two elementary school children.

Listen up!

Yes, we do music too.

Here’s another way I like to channel my creativity and keep the ideas flowing. Hit play and catch a different side of me with Ginger Binge!

FAQ

  • Public Relations help clients with a lot of different tasks and project but PR is much more than simply media relations, particularly now. PR agencies often consult with clients on social media activities, events, award submissions, speaking engagements, content creation (including blog writing, infographics, white papers or industry trend reports) and much more.

  • Nothing in PR is guaranteed. It has been said you pay for ads and pray for PR. You don’t necessarily need to pray—but you do need to hire a strong PR firm who can help you craft powerful stories to reach the right media contacts, influencers, and audience types

  • How quickly can I expect results from hiring a PR agency

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